Advertise

SuperGuide is the only independent website for consumers on superannuation in Australia.

Launched in January 2009 by Trish Power, author of Superannuation for Dummies, the site covers all aspects of super.

SuperGuide now has thousands of loyal newsletter subscribers, as well as tens of thousands of casual readers.

If you’ve never advertised on a website before, see our Advertising for Beginners page.

Why advertise on SuperGuide?

There is no other website in Australia that is purely focused on independent superannuation information.

According to Google, the likelihood of SuperGuide’s audience searching for ‘Superannuation’ and ‘SMSF’ related terms is the highest of any Australian website that accepts advertising.

Furthermore the composition index of the SuperGuide audience is the 2nd highest match for the ‘Retirement & Pension’ category of any Australian website that accepts advertising.

Google also reports that, compared to Australia’s general internet population, the SuperGuide audience are:

• 2.1 times as likely to be be 55-64
• 1.3 times as likely to have a household income over $100,000 per annum
• 15 times as interested in ‘Retirement and Pension’
• 4.4 times as interested in ‘Business News’
• 3.3 times as interested in ‘Finance’
• 7.8 times as likely to visit ato.gov.au
• 2.7 times as likely to visit theaustralian.com.au
• 4.2 times as likely to visit abc.net.au

*Source: Google Doubleclick Ad Planner tool, 17 March 2011. SuperGuide Composition Index is 5800, or 58 times the internet population of 100.

SuperGuide audience statistics

SuperGuide newsletter subscriber profile

45% of subscribers have a Self-Managed Super Fund (SMSF)**

**Source: Google Analytics, 1-31 January 2012

***Source: SuperGuide subscriber database, 1 February 2012

The following advertising packages are available, as well as custom targeting (by site section or geographically) by request.

Leaderboard package: $450 + GST

Size: 728 (pixels wide) x 90 (pixels high)

Format: JPG, PNG or GIF

Maximum file size: 39kb

Positioning: Top of each page

Impressions: 10,000

Duration: 1 month

Availability: Limited to 10 packages per month

Medium Rectangle package: $550 + GST

Size: 300 (pixels wide) x 250 (pixels high)

Format: JPG, PNG or GIF

Maximum file size: 39kb

Positioning: Right hand side of each page

Impressions: 10,000

Duration: 1 month

Availability: Limited to 10 packages per month

Text and logo ad package: $400 + GST

Size: 600 (pixels wide) x 70 (pixels high)

Positioning: Below article, above comments

Impressions: 20,000

Duration: 1 month

Availability: Limited to 5 packages per month

NOTE: Ad is created by SuperGuide from following elements:

• Logo size: 50 x 50 (Can be provided as jpg, png or gif in larger size for us to re-size)
• Headline: Up to 6 words or 40 characters (including spaces)
• Copy: Up to 20 words or 150 characters (including spaces)
• Url: Must provide a Destination url (where the ad will link to), and a Display url (how the url will be displayed).

Newsletter package: $500 + GST

Size: 468 (pixels wide) x 60 (pixels high) OR 300 (pixels wide) x 250 (pixels high)

Format: JPG, PNG or GIF

Maximum file size: 30kb

Positioning: Middle of newsletter – please note ad appears twice per newsletter

Recipients: 7,000

Duration: 1 month

Availability: Limited to 1 package per month

SuperGuide Directory – Standard listing: FREE

SuperGuide Directory is a superannuation and adviser directory for consumers in Australia.

SuperGuide Directory is free for superannuation and finance companies to list their services.

Companies can add their logo and create a profile, including embedding videos from YouTube, as well as listing contact, address and web details.

A map of a companies office is included, as well as a contact form for readers to get in touch.

Companies can create multiple listings in every relevant category they service.

For more information about how to list, click here.

SuperGuide Directory – Featured listing (6 months): $350 + GST

Companies can purchase Featured listings whereby their Logo is featured in a slider on the SuperGuide Directory home page, category pages and sub-category pages.

The Featured listing is a low-cost branding opportunity for readers who are browsing the SuperGuide Directory, and enables a company to stand out from the 100+ companies currently listed.

There is no extra creative to supply since the Featured listing works with the existing logo from a Standard listing.

Please note all advertising contracts are subject to our Advertising Terms & Conditions.

Also, we highly recommend this article on creating effective online advertising campaigns.

For more information or to book, please email us at contact@superguide.com.au

Alternatively, please complete the form below and we’ll get in touch.