Advertise

SuperGuide is the only independent website for consumers on superannuation in Australia. Launched in January 2009 by Trish Power, author of Superannuation for Dummies and DIY Super for Dummies, the site covers all aspects of superannuation and SMSFs. SuperGuide now has over 8,000 newsletter subscribers, and over 100,000 monthly visits to the site.

If you’ve never advertised on a website before, see our Advertising for Beginners page.

SuperGuide audience statistics

**Source: Google Analytics, 1-30 April 2012

***Source: SuperGuide subscriber database, 1 May 2012

Why advertise on SuperGuide?

There is no other website in Australia that is purely focused on independent superannuation information.

According to Google, the likelihood of SuperGuide’s audience searching for ‘Superannuation’ and ‘SMSF’ related terms is the highest of any Australian website that accepts advertising.

Furthermore the composition index of the SuperGuide audience is the 2nd highest match for the ‘Retirement & Pension’ category of any Australian website that accepts advertising. Google also reports that, compared to Australia’s general internet population, the SuperGuide audience are:

• 4.7 times as likely to have a Bachelor’s degree
• 15 times as interested in ‘Retirement and Pension’
• 4.4 times as interested in ‘Business News’
• 3.3 times as interested in ‘Finance’
• 7.8 times as likely to visit ato.gov.au
• 4.2 times as likely to visit abc.net.au

*Source: Google Doubleclick Ad Planner tool, 17 March 2011. SuperGuide Composition Index is 5800, or 58 times the internet population of 100.

View the SuperGuide advertising kit below for more details about our audience and advertising products.

SuperGuide Directory

SuperGuide Directory is a superannuation and adviser directory for consumers in Australia. SuperGuide Directory is free for superannuation and finance companies to list their services.

Companies can add their logo and create a profile listing contact, address and web details.A map of a companies office is included, as well as a contact form for readers to get in touch.

Companies can create multiple listings in every relevant category they service.

SuperGuide Directory – Advertising packages

We now offer SuperGuide Directory advertising packages where you can also promote your company on the main SuperGuide information site, which receives over 100,000 visits each month.

Please see the presentation below for details on our SuperGuide Directory advertising packages.

Please note all advertising contracts are subject to our Advertising Terms & Conditions.

Finally, we highly recommend this article on creating effective online advertising campaigns.

For more information or to book, please email us at contact@superguide.com.au

Alternatively, please complete the form below and we’ll get in touch.