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Member services: What separates the best super funds from the rest?

When it comes to choosing a high-performing superannuation fund, the most important consideration is undoubtedly investment performance over the long run, after tax and fees. After all, the higher your account balance when you stop work, the sweeter your retirement will be.

So why is it that when Chant West rates and awards superannuation funds, 30% of its rating is based on member services, second only to investments? (Investments account for 40% of the final score for super funds and 45% for pension funds.)

The answer is that, far from being fluffy add-ons, member services done well hold the key to more money in retirement.

“It’s about helping members make the right decisions at the right time, so they can make the most of their retirement income,” says Chant West general manager, Ian Fryer.  

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